CAMO Works
CAMO, an acronym for Culture Art Music Originals, is a collaborative brand that produces fully licensed, limited edition, collectible art. CAMO approached Sweden Unlimited to help launch the new brand‘s ecommerce platform and digital presence. CAMO’s first collectables were their line of CAMO 3DLA, 3 Dimension Layered Art sculptures representing musical icons from all over the world. Each piece is a patent pending, limited addition turntable designed to be viewed from multiple angles. The site was designed in Figma and produced on Shopify Plus’ platform allowing Sweden to create a modular system that could be repurposed thought the experience. The atomic design system was created in a responsive manner and prototyped in Protopie. Each limited drop released on CAMO’s site allowed collectors to view the pieces in AR (Augmented Reality) to get a sense of color, scale and to experience what it might be like owning the piece early in the user’s shopping journey. My role reached across planning and wiring framing, concepting, design and production as well as animation and QA towards the final phases of the project.
Role: Design, Animation, Production
Clients & Agencies: CAMO Works & Sweden Unlimited