FedEx: Our Changing World
FedEx "Our Changing World" is an interactive experience that allows users to discover the ever changing world around them through its data. As the digital center of a global campaign, Grow Interactive worked with BBDO Guerrero and BBDO New York to deliver this vast, information rich web experience. "Our Changing World" is a hybrid of Flash and CSS centered around a custom cartogram engine built within ActionScript. The experience is seamless on both desktop and mobile devices providing alternate presentations when Flash isn't supported. Cartograms and supporting content are added through a custom CMS all the while providing localized content in 7 languages.
Role: Interactive Director & Producer
Clients & Agencies: FedEx / BBDO + Grow