HP Photosmart Printers
The HP Photosmart site explores the newest features of the world's first web-connected printer. Multiple Flash techniques were combined to allow visitors to discover features through 3D rendered product tours and hands on demos. SWF Address, a SEO optimized alternate version and language localization, including right-to-left (RTL) support for Hebrew and Arabic, contributed to a successful international launch.
Role: Interactive Director & Producer
Clients & Agencies: HP / Goodby, Silverstein & Partners + Grow