Leesa Sleep

Joining Leesa in 2017, my first project was updating our website, joining both the Leesa and Sapira brand offerings on one site in a fully responsive, mobile first shopping experience on Shopify. In addition to the 2 flagship products, ancillary products were being added and we were in need of a unified page display and add to cart experience. I was involved in all steps including content creation, wireframing, design, art direction, photography, retouching, style guides and redlining for development. This was updated again in early 2018 with a refresh of our offerings and our funnel alongside Lauren Church, Matthew Kuntz and Kyle White.