Leesa Sleep Direct Offers

Leesa uses a heavy direct offer marketing strategy and revolves heavily around holidays. I have worked through over 4 campaigns with the marketing team (Lauren Church, Matthew Kuntz, Stephanie Cooper & Megan Capinego) while at Leesa. The usually involved our primary onsite modal (promotional overlay), emails, social media advertising and display banners. Each of these ran the typical phases of creative direction, design, refinement and development.