Part of 2018 brand refresh at Leesa was capturing new photography and video on both the site and our promotional materials. The shoot had a timeline of roughly 6 weeks from start to finish. We worked with David Haycox and Tom Norris with talent from Model Logic. Creative, talent selection, art direction and shot lists took roughly 4 weeks. Sourcing furniture, props and production setup for 4 rooms on location took approximately 2 weeks. The actual shoot lasted 2 full days and involved 20+ people. Touch up and color correction took another 2 weeks afterwards.